2023 Cold Sales Email Click Rate

Our best insights and know-hows for sales, marketing, and customer success teams.


As a salesperson, it's important to grab the attention of potential customers from the very first point of contact. And one of the most crucial elements in making a positive first impression is the subject line of your cold sales email.

A strong subject line can make the difference between an email that gets opened and one that gets deleted, so it's worth taking the time to craft a good one.

Our ten tips for writing effective cold sales email subject lines:

  • Keep it short and sweet. Aim for around 50 characters or less, as this is the maximum that most email clients will display.
  • Make it relevant and specific to the recipient. Personalization can go a long way in making your email stand out.
  • Clearly communicate the value of your product or service. Let the recipient know what's in it for them.
  • Avoid using overly salesy language or making false promises. This can turn off potential customers and damage your credibility.
  • Use actionable language that encourages the recipient to take the next step. For example, "Learn more about our new product" or "Schedule a call to discuss your needs."
  • Consider using a question or curiosity-provoking statement as the subject line. This can be a good way to engage the recipient and encourage them to open the email.
  • Use a subject line that reflects your brand personality. This can help establish your company's tone and voice right from the start.
  • Test different subject lines to see which ones perform best. A/B testing can help you figure out what works and what doesn't.
  • Make sure the subject line accurately reflects the content of the email. Don't use clickbait tactics that trick the recipient into opening the email only to be disappointed by the content.
  • Use numbers and lists in your subject line. These can be a good way to convey information quickly and effectively.

Remember to keep it relevant, specific, and value-focused, and you'll be well on your way to making a great first impression.

Here are a few examples for cold sales email subject lines:

  • "Quick question about your [industry/product]"
  • "Potential partnership opportunity"
  • "Introducing [company name] and our [product/service]"
  • "Thought you might be interested in [product/service]"
  • Company updates - Make sure you give them timely heads up about everything that can affect the whole SDR process. This includes product updates, product training slides, and so on.
  • "Solving [common industry problem] with our [product/service]"
  • "Expertise in [industry/area of focus]"
  • "[Industry/product] success story"
  • "Special offer for [company name]"
  • "Invitation to schedule a call to discuss [industry/product]"
  • "[Product/service] that could benefit your business"

It's important to keep in mind that the best subject lines are those that are relevant and specific to the recipient, and that clearly communicate the value that your product or service can offer. Avoid using overly salesy language or making false promises, as this can turn off potential customers.

The 2023 Cold Email Statistics:

  • The average open rate for cold emails is 44%
  • 8% of cold email campaigns have an open rate of 80% or more
  • The average cold email click-through rate is 3.67%
  • The best 25% of campaigns have a 20% reply rate or more
  • 55% of replies to cold email campaigns come from a follow-up email, the optimal number of follow-ups is 3.
  • The average cold email unsubscribe rate is 2.1%
  • The average cold email bounce rate is 7.5%
  • Most replies to cold emails come on a Friday - 21%. The lowest day for replies is Saturday - 3.5%
  • The best hours for receiving replies are 15:00 and 16:00

By following these tips, you can craft cold sales email subject lines and content that grab the attention of potential customers and encourage them to take the next step in the sales process. Having the 2023 statistics we shared, you can set the performance expectations properly.

© Copyright 2022 Sellerz.io, Inc. All Rights Reserved. Privacy | Terms | Disclosure Policy | Cookies